mark hollyoake...

Mark is a founding partner and director of the STAR Commercial Academy which launched in 2009. He is also Co-Director of Springboard Commercial Solutions Ltd (2002).

Mark brings over 30 years of blue chip, fast moving consumer goods experience which he developed through roles in Sales, Marketing, Market management and development.

Prior to setting up STaR & Springboard, Mark worked for QCi (Ogilvy One) on customer management consulting assignments within the Private, Public, not for profit and quazi public sectors.

Mark's expertise is focused on Customer Experience (CE) and Customer Management (CM) strategy development, CM evaluation and execution of CE/CM improvement plans (inc. organisational modelling), Partnership & alliance development, management and implementation programmes.

As a director of North Eastern Europe for Guinness, Mark was responsible for initiating, developing and managing alliances / distributors / partners within the region, that covered; Russia, Ukraine and Poland.

Before that, Mark was Group Sales Development Manager for United Biscuits, he was involved within global commercial improvement being directly involved with enhancing the commercial UB operations in Hungary, Germany, France, Russia, North America and the UK. Subsequently he developed and implemented bespoke solutions on; Category development, sales strategy, relationship management, competency and capability development and point of purchase control & influence.

Mark wrote, developed and delivered the "United Biscuits Way" of Integrated Partnerships.

Mark holds an MBA from Henley Management College and a Diploma in Marketing. He is the chairman and regular contributor to the Pharmaceutical forum at Henley Management College - an industry 'think tank' and "Medical Suppliers' Forum". He is a fellow of the chartered institute of marketing (FCIM) and institute of sales and marketing (ISMM).

Mark is also a thought leader in emerging organisational development, and is published author on themes such as : A Model for Strategic Partnership Development: "Developing Supplier ~Hospital Relationships" and ''The four pillars'': Developing a 'bonded' business to business customer experience. He is a regular Conference speaker on customer management and experience.

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